G-Shock x New Era collaboration GM-110NE-1A
- WatchWorldAustralia
- Feb 8, 2021
- 2 min read
Introducing a collaboration between G-SHOCK, and NEW ERA®, the exclusive official supplier of Major League Baseball (MLB) caps, which was founded 100 years ago in 1920.
The base model is the metal bezel GM-110. The black and gold colourway was inspired by the colours of the classic 59FIFTY® visor sticker. The black bezel and inset dial are also designed with the motif of a NEW ERA cap visor sticker in mind.
The band outer surface is made of the same fabric as a NEW ERA cap, and the inner surface is a green-like hue to capture the unique NEW ERA cap look. A special flag logo is embroidered into the tip of the band, while “1920-2020” printed on the base of the band marks the 100th anniversary of NEW ERA. A black semi-transparent urethane band splashed with gold colour accents is also included, with a band ring the NEW ERA flag logo. This means the watch comes with two different bands that can be changed as desired.
The back cover is engraved with a NEW ERA 100th anniversary logo, and the watch comes in a special box with a visor sticker motif that is imprinted with the words, "Originators of the True Fitted ™."
The result is a 100th anniversary celebration model that pays homage to a great brand that has created a wide range of high quality products over the years.
NEW ERA® Started by Erhardt Koch in Buffalo, New York in 1920, NEW ERA® has become an apparel brand that is a street fashion must item. It is the exclusive supplier of on-field caps for Major League Baseball. The most representative cap is the 59FIFTY® style which was designed in 1954, the form of which has basically remained the same since then.
This timepiece is priced at RRP $649 AUD. Shop this link.
The collaboration between G-SHOCK and NEW ERA® presents an interesting fusion of fashion and functionality. The design choices reflect a deep respect for heritage, particularly with the black and gold colourway, drawing from the essence of the iconic 59FIFTY® caps. However, the pricing strategy at RRP $649 AUD seems targeted towards a niche market, possibly limiting broader appeal, which raises questions about sustainability in such high-end collaborations within the Speedau culture.
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